About Us

Water-Right, Inc. : company overview


Passionately provide and create innovative water treatment solutions with a splash of inspiration.


Deliver innovative water solutions honestly, ethically, and enthusiastically through education, teamwork, and engaging customer support.

Culture Statement

Water-Right takes pride in the superior service provided by our strong and dedicated group of employees. In order to achieve our best for our clients, we need to be well-rounded and balanced in our lives. We strive to encourage our associates to grow as individuals as well as a collective team in order to progress and improve in all aspects of our daily lives.


One of Water-Right's most unique solutions has been the use of Crystal-Right™ media, a silica crystal that outperforms resin media for removal of hardness, iron and manganese in just a single pass. In addition, these irregular-shaped crystals effectively balance pH levels of acidic water. With the patented Crystal-Right media being produced by sister company, Mineral-Right®, the exclusive use of this unique media is proprietary only to Water-Right.


Water-Right has introduced may unique water treatment solutions over the years, but none more popular and innovative than the Sanitizer Series™. Using an in-line chlorine generator, these systems produce free chlorine from brine to remove iron and sulfur bacteria from the media bed with every regeneration. Crystal-Right™ media helps make it all possible — unlike plastic resin, the crystalline media is impervious to chlorine and backwashes clean in less time at greater flow rates.


Water-Right's mission also embraces a strong educational focus. Our schools and regional dealer training are designed to strengthen our dealer expertise in solving water quality problems with the right equipment the first time. In addition, dealers have the advantage of product assistance and technical support by phone whenever the need arises.


Our corporate headquarters, located in Appleton, Wisconsin, is home to our dedicated manufacturing operation. From our 75,000 sq ft facility, Water-Right supports a nationwide network of wholesalers, distributors and water treatment professionals, including a growing international dealer base.